Apr 16, 2020
Sometimes you follow your gut
for problem solving. And sometimes you follow your … feet?
That, at least, is what Biran Beckstead did
when he co-founded the running shoe company Altra. Looking to solve
both his own running shoe problems and the problems of clients
hitting up a store where he sold running shoes, he worked with a
partner to design a shoe that did what they needed.
What can designing a running shoe teach about building a business? And how does staying in touch with the outdoors make a difference? Brian shares his secrets as well as a few tips about shoe design (hint: it involves a toaster oven) in this fascinating episode.
Find Altra online, and follow Brian’s ultra running and fishing adventures on Instagram.
Mentioned in the show:
Altra Shoes
Altra
Escalante
Cross country running
Bunions
Neuromas
Hammer
toes
Mount
Marathon
Laura
Vanderkam
Bryce Canyon National Park
Orem, Utah
Fly
fishing
Ultra Trail Mount Fuji
New Zealand
Favorite Gear: Altra Lone Peak Shoes & Katadyn BeFree Water Filtration System
Most Essential Gear: Positive Attitude
Affiliate links included above.
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